Heidi Klum Launches Two Maternity Lines LABEL, MAIN, RUMORS 01.07.10Written By Ben

Heidi Klum has officially launched two maternity lines that will come out February 12. The labels will be called “Loved” and “Lavish.”

Rumors had previously mentioned that Heidi Klum was launching a “pervasive lifestyle collection.” It is refreshing to know that she is taking this approach to enter the fashion industry.

Instead of just putting her name on the brand like other celebrities, she has meticulously chosen a demographic that needs more options.

Source: PR Newswire